Telemarketing ? One Obvious Way To Ease Customer Support ...

Customers on the consumer level either shudder or snicker at the idea of telemarketing in customer support. At best, it?s often the subject of comedy when people imagine bleary-eyed call center agents answering the dumbest questions. At worst, people fear the hours that they spend hearing that mind-grinding tone before an actual human being cares to respond to their simple inquiry. (This doesn?t even include the prospect of hearing a strange accent on the other end.)

Up on the B2B level however, these same people have no idea about the lengths that many firms are called to in order to make customer support easier for their clients. Telemarketing is in fact one of the means to that end. The rate of response done on channels like email, ticket systems, and even direct mail is a little too slow and troublesome for most decision makers. Ease of use is critical, especially when you?re offering solutions and products that are supposed to streamline complex business processes.

Business intelligence software is one good example. Your targets are busy CEOs along with other busy business professionals who seek to take all information regarding their business and compact it into an easily understandable format. The goal of many BI software developers is often calculating that data and presenting it in a visually comprehensible presentation. This in turn, gives those at the helm a clearer understanding of where their businesses are going and what direction they should take.

Throughout this process, there is always emphasis on easy use. The reasons though can go beyond that of the product itself (you can even consider it a reflection of the process). They don?t want just a product that makes data easier to understand. They also want a product that?s easy to fix once they call you if they start having problems with it. Among the reasons why ease-of-use is universally important, you have:

• Less Time-Consuming ? The time spent on an activity is relative to its difficulty. And most often, spending more of that time increases the difficulty. Many chief officers have other things to attend to and manage. Customer support that takes too long to respond is no better than a BI software product that takes too long to deliver.

• Comprehensible ? The software?s goal is to present data in a way that is both accurate but at the same time understandable for the decision makers. This gives them the insight they need to steer the business as well as take up less time doing so. The same goes with the telemarketing support behind customer service. The goal should be for both parties to quickly understand and resolve the caller?s problem.

• Secure ? Business information is sensitive and therefore, it needs to be secure. Otherwise, your customer is going to be worrying a lot. Systems that take in reports and construct presentations from such information must have the means to prevent breaches. Customer support also plays an unlikely role in that security by adhering to strict policies regarding the caller?s privacy and identity.

Whether you like it or not, your B2B customers will extend the conveniences of your BI software product to that of its customer support. Telemarketing isn?t only suitable for generating sales leads. It?s also the most obvious way to improve the response rate of your customer support department. It gives your important B2B customers another channel of communication that is fast and flexible enough for their standards.

They don?t want just a product that makes data easier to understand. They also want a product that?s easy to fix once they call you if they start having problems with it. Among the reasons why ease-of-use is universally important, you have.

? The software?s goal is to present data in a way that is both accurate but at the same time understandable for the decision makers. This gives them the insight they need to steer the business as well as take up less time doing so. The same goes with the telemarketing support behind customer service. The goal should be for both parties to quickly understand and resolve the caller?s problem.

Source: http://www.business2community.com/strategy/telemarketing-one-obvious-way-to-ease-customer-support-0250626

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